Our latest items
Why Frame of Reference?
We believe in the importance of heartfelt gifts for your loved ones. With a clever offering, dedication to the craft and respect for your memories, you’re in good hands.
Creative ideas and products
With dozens of creative concepts, you’ll find what you’re looking for in our store, with most products offering customisation options!
Safe and protected shipping
Regardless of order size, every order on our website is automatically covered by a damage insurance from our shipping partners.
A lot of love and care
Every product is infused with a love for the craft and an eye for detail, always making sure that you will love anything that we offer.
Real talk from our real customers
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.
Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.
Offer of the week!
Outdoor essentials from legendary designer Tom Woo available at 25% off for one week only. Don't miss out on this incredible deal!
Our most popular products
Brands we stock
We pick the very best so you can be assured of the quality. There can be no compromises when it comes to materials, ease of wear, and durability.